Fall 2014 Voice of the Scout Surveys
This month many Scouts, parents, volunteers, and chartered organizations will receive the fall edition of the BSA’s twice-yearly Voice of the Scout (VOS) survey.
Launched in 2012, VOS is designed to measure the value of Scouting in the community and help us deliver experiences that surpass the expectations of our members.
Loyalty is measured using the Net Promoter Score (NPS) approach. NPS is calculated from the answers to one deceptively simple question – would you, our customer, recommend Scouting to friends, family or anyone else. The score is generally broken down like this:
• 9 to 10 = promoters: Customers who like your brand and service and will most likely choose it again
• 7 to 8 = passives: Consumers who are satisfied with what you provide but not overly enthusiastic
• 0 to 6 = detractors: Consumers who had a poor or substandard experience with your product and who are unlikely to use it again or recommend it to their friends.
And if there is any reason you wouldn’t rate us a 9 or 10, please contact Margaret so that we may address your concern.
The Voice of the Scout process is most valuable when we receive a high level of responses. Without the participation of the Scouts, parents, and volunteers from our area, we won’t get the insight we need to deliver more compelling and effective programs.
For the fall 2014 release (October 7-22), those units where the responses from Cub Scout parents, Boy Scouts/Venturers, or Boy Scout parents total more than 50 percent of the unit’s youth membership will be entered into a drawing to win $500, with a total of 27 awards nationwide.
Voice of the Scout is how we will help guide our decision-making for our future programs and operational delivery. Please take a few minutes of your time to participate and encourage other members of your unit to do the same.